Insights
No thought leadership, no listicles about digital transformation. These are the things we end up explaining on the phone, written down properly so you can read them at your own pace and argue with them afterwards.
Most agencies will not put a number on a page. Here are the actual bands bespoke software sells for in the UK, what pushes a project from one band to the next, and how to read a quote so you are comparing like with like.
Read the guideMore reading
Buying is right more often than developers admit and wrong more often than software vendors admit. Five questions that settle it, plus the honest five-year cost comparison.
6 May 2026
Spreadsheets are excellent software until the day they are not. Seven specific symptoms that the crossover has already happened, and what each one costs.
2 April 2026
Portfolios are curated and testimonials are selected. Twelve questions that reveal how a supplier will behave in month four, plus the warning signs worth walking away from.
11 March 2026
One system, thousands of customers, none of whom can see each other. What multi-tenancy means in practice, what it costs, and the architectural decisions you cannot cheaply undo.
4 February 2026
A beautiful site that nobody finds is a very expensive brochure. The technical failures that keep good websites off page one, in the order they are worth fixing.
15 January 2026
Send it over. We would rather write a straight reply than another article nobody asked for.
